For the last ten years we have delivered live activity at every stage of the build cycle for some of the property industries biggest organisations. With the economic down-turn, the property and regeneration sector now faces many challenges that were not there 5 years ago.
"The world of property and regenerations needs a groundbreaking approach to live activity and space design in order to maximize potential."
Groundbreaking, a dedicated sub-division of Ear to the Ground has been set up to tackle these challenges with three distinct services;
1. Space Consultancy
If you're going to design a spaces for events talk to an events expert first.
2. Space Activation
A successful space activation will maximise undiscovered financial potential.
3. Live Communications
Live activity creates memories in a way that no other marketing channel can.
Ear to the Ground is an events and live communications agency.
We have engaged over 3 million people and delivered over 350 events, campaigns and initiatives. From launching flagship retail stores to new city centres; we've created global concerts, conferences, festivals and exhibitions for our clients.
Detail drives us and that's why we've always insisted on retaining a fully integrated in-house team for design, logistics, production and event management.
Would you design a kitchen without understanding the requirements of a chef?
When designing event spaces talk to an event's expert first.
Hands-on event expertise is rarely considered in the design phase of an event space. This is hardly surprising when there is so little understanding of the financial contribution public space can provide. Mistakes we see include the cluttering of space with inflexible public art, way-finding and fixed street furniture, poor sound-proofing of surrounding buildings and lack of adequate event related infrastructure.
Forward thinking developers and planners now look at the long term project costs rather than the build costs. Understanding design and infrastructure is at the centre of our space consultancy service, ensuring the right foundation for events is created and vital infrastructure is not value engineered out as this will only raise barriers to future events.
With so many architects bidding for less work, our space consultancy can add value, save money and create stand-out when bidding for projects with public realm space.
Although this process can be used at any stage of the build cycle, it works best when influencing decisions at the start of the design and planning stage.
How much revenue are you missing out on in your unutilised spaces? A well design Space Activation will bring additional revenue streams by activating spaces that have potential.
The concept of place making has been around for a long time but the economic climate has led to a change in the marketplace with an end to the golden days of 100% pre-let. As property development has slowed down, meanwhile spaces have sprung up with new revenue streams achievable through temporary or 'pop up' usage. Our space activation service for spaces which have potential, builds a strong business case with a robust profit and loss, creating footfall drivers and identifying and maximising all revenues.
Our heritage as organisers of major ticketed events means we understand the commercial importance of controlling costs and maximising every possible revenue stream to get the best return. Our space activation service is based on these principals by looking at all potential income, including hires, sponsorship, procurement and concession revenue that when combined will create a clear business argument for the developer based upon a solid 3 - 5 year business plan.
What is the logo of King's Cross? Live creates memories in a way no other marketing channel can
We believe that live communication is the most powerful form of communication. Everyone remembers the best event they have ever been to. Live creates memories in a way that cannot be described in a brochure or on a website, no matter how much time is spent on the logo or colour pallet.
In these days of austerity it is only possible to justify investment in events with a clear business argument that evaluates success and commercial return. Our live communication service, i.e. marketing through events and other face to face audience interaction, can still drive major value for a project. Positive memorable experiences drive awareness, footfall, advocacy, media, tenant goals, direct financial benefit and can become the focal point for a wider marketing campaign. We have direct experience of delivering live activity in the development lifecycle from consultancy events to post launch activity, groundbreaking takes a long term approach to live communications ensuring value for money throughout the entire project.
This year the legendary Hang the DJ party in Cannes celebrated an amazing first year for groundbreaking. Our party once again saw some of the biggest players in the property industry drop 3 of their favourite records to a packed dance floor. The buzz surrounding this year's event was incredible; the phone was off the hook with invite requests since its official announcement last month. Over 700 people from the world of property attended, making it the biggest party yet!
Click here to see if you can spot yourself in any of the event's photos
Manchester
groundbreaking
3rd Floor
11-13 Spear Street
M1 1JU
+44 (0)161 237 9786
London
groundbreaking
56 Compton Street
London
EC1V 0ET
+44 (0)203 131 2992
lovingly built by cahoona.
